New public-facing awareness raising video on counterfeit medicines

The International Federation of Pharmaceutical Manufacturers have just released a new educational video. Entitled «Watch out for false friends», this video stars a genuine pill who explains the danger of fake medicines and their impact on our societies. This highlights the fact that patients, nurses, doctors, pharmacists, carers, regulators, and policy makers need to be on the lookout, and everybody needs to better understand the danger of fake medicines and how to stay safe. There are two versions available a long version of 3 minutes 30 secs (click here) and a shorter version of 1 minute 40 seconds (click here).