Mike Isles Executive Director of the EAASM and ASOP EU will be speaking at the symposium entitled "Access to Unlicensed Medicines; Right Medicine, Right Patient, Right Time." Thursday 23rd March 2017 Theatre Claude Debussy 0900 – 1030.
Mike’s presentation will highlight the growing threat of falsified medicines and how the internet is putting the vulnerable patient/consumer at risk. He will maintain that only through deeper and more comprehensive collaboration will this threat be more effectively addressed. Of particular importance will be public facing awareness communication initiatives as Mike maintains that, in the majority of cases, it is the public that are unwittingly creating the “Demand”.